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FOR IMMEDIATE RELEASE
Contact:
Amy Miller, Priority Health
amy.miller@priorityhealth.com
616-464-8571
Priority Health Cycling Team Announces 2007 Sponsors
Grand Rapids, Mich. (December 19, 2006) — The Priority Health Cycling Team has earned additional industry sponsor support for 2007. In addition to the lead sponsorship of Priority Health, a Grand Rapids-based health plan company, Bissell Inc., a home care company also based in Grand Rapids, has agreed to become the presenting sponsor. Advantage Benefits will remain a key supporting sponsor.
"The Priority Health Cycling Team experienced fantastic results in 2006," said Mark Olson, the Priority Health Cycling Team Manager, "We really improved as a team and we are earning notable recognition throughout the cycling industry."
In addition to the Priority Health Cycling Team's major sponsors the Team was also able to add noteworthy partners including Pinarello, SRAM, First Endurance and Axley USA. The Priority Health Cycling Team will also continue its sponsor relationships with Giordana, Easton, Bell, Winalda Litho, Emerald Spas, Schwalbe, Speedplay and DMT.
The Priority Health Cycling Team is one of only 15 International Cycling Union (UCI) Continental Teams in the United Sates. In addition to the Priority Health UCI Continental team, there are three regional teams: a U23 Men's Team (under age 23), an Elite Women's Team, and an Elite Masters Men's Team (age 30+). A coed amateur club team completes the full Priority Health Cycling Team.
"The Priority Health Cycling Team sponsorship fits perfectly with our commitment to improving the health of the community," said Kim Horn, Priority Health's president and CEO. "We are excited to sponsor an outstanding group of athletes who serve as positive role models for people throughout Michigan."
In addition to the team's hectic race schedule for 2007, the team will make several appearances at various Priority Health-sponsored events promoting wellness and encouraging healthy living throughout Michigan. For more information on the team, visit teampriorityhealth.com.
The team is managed by the husband and wife team of Mark and Cheryl Olson of Athletic Mentors.
About Priority Health
Priority Health is a nationally recognized health plan company based in Michigan. It serves more than 450,000 members with a broad portfolio of products including HMOs, PPOs, HSAs and Medicare. Priority Health is a nonprofit company governed by a volunteer board of directors. Dedicated to improving health and lowering health care costs, the company is rated number one by the National Business Coalition on Health and is consistently ranked among the nation's best health plans by the National Committee for Quality Assurance.
About the Priority Health Cycling Team
The 2007 UCI Continental Pro Cycling lineup, the Priority Health Cycling Team: Brian Sheedy, Tom Zirbel, Teddy King, Robbie King, Richard England, Omer Kem, Morgan Schmitt, Ben Jacques-Maynes, Scott Zwinzanski, Graham Howard, Emile Abraham and Garrett Peltonen. Priority Health, the title sponsor, is a nationally recognized health plan company based in Michigan. Bissell, a home care company based in Grand Rapids is the presenting sponsor. Advantage Benefits is a key supporting sponsor. Product sponsors include Pinarello, SRAM, First Endurance, Axley USA, Giordana, Easton, Winalda Litho, Emerald Spas, Bell, Schwalbe, Speedplay and DMT.
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